#30DaysOfTalkers with George Sutton @gsuttdesign
Create a PR and social media-led campaign that reaches 18-30-year-olds.
This is one of the D&AD New Blood Competition Briefs for 2022 and a co-created project with George Sutton
George and I created a social media campaign around not being the same inside as we look on the outside. Focusing on the crisps not being themselves, with flavors of different packets mixed up as they are not feeling right. We must help make them feel better with humour, taking part in the #30DaysofTalkers challenges on social media to make them happy.
Social Media elements for the Talkers' Instagram and Twitter.
In-store campaign to get consumers talking and laughing with others, on the go.
Talkers Campaign Video and Still Images
